JOB DESCRIPTION

• Handling Facebook Ad campaigns, Google AdWords campaigns.

• Formulate Campaign Strategies, set-up and optimize campaigns.

• Plan and implement various types of campaigns, but specific focus to be on performance marketing.

• Work with the product team to drive website performance - Own marketing targets and plans.

• Identify the target audience and ascertain how best to communicate to that audience.

• Analyze, research and recommend target audience's characteristics, behaviors, interests and media habits Monitor performance and evaluate the effectiveness of campaigns through analysis of web analytics including consumer data and insights, and use this data to tweak current campaigns and formulate future ones.

• Execute all digital marketing plans as per approved plans in a timely, efficient and effective manner (Facebook, Instagram and Google)

• Research and execute important aspects of campaign builds. Such as keyword research, ad copy drafting, audience research, client/website research.

• Day-to-day monitoring and management of digital media plans including changes, budgeting, execution, optimization and reporting.

• Keeping up-to-date on industry trends, new media buying opportunities and recommendations on new ways to reach target audience

EXPERTISE AND QUALIFICATIONS 

• Should have 8-10 knowledge and working experience in running campaigns on Facebook and Google 

• Experience in increasing quality score 

• Excellent data analytical, organizational, and time management skills. 

• Should have experience in inbound traffic and cultivation of leads and sales 

• Must be able to prioritize tasks and be a go-getter. 

• Experience in the lead gen industry will be preferred. 

• Grow & nurture the digital marketing team