AGM - Performance Marketing

Digital

Bangalore

Job Description

Location: Bangalore

About HomeLane:

HomeLane is India’s leading home interiors brand, offering end-to-end solutions with exceptional design, quality, and on-time delivery. With a tech-driven approach and a skilled ecosystem of designers, project managers and technicians, we’ve delighted over 55,000 homeowners since 2014.

Today, HomeLane operates in 29 cities across 70+ studios. It is part of the Homevista group which houses 2 other interior brands - Design Cafe and Cubico. We are backed by marquee investors such as peak xv, Accel, Westbridge Capital, 360 ONE, Evolvence, Pidilite, OIJIF & JSW Ventures. We are also privileged to have the legendary, world-cup winning captain MS Dhoni as an investor and brand ambassador.

Position Overview: We are seeking a dynamic and experienced Performance Marketer to join our team. As the Senior Manager for Performance Marketing, you will be responsible for developing and executing comprehensive digital marketing strategies to drive new customer acquisition and revenue growth through various online channels. You will lead a team of marketing professionals, collaborate cross-functionally with other departments, and leverage data-driven insights to optimize campaign performance and achieve business objectives.

Key Responsibilities:

Develop and implement performance marketing strategies to achieve revenue and CAC% targets across digital channels such as PPC, SEM, display advertising, affiliate marketing, and social media.
Lead, mentor, and manage a team of performance marketing specialists, providing guidance and support to optimize campaign performance and professional growth.
Utilize data analytics tools and marketing technology platforms to track, analyze, and report on campaign performance metrics, identifying opportunities for improvement and optimization.
Collaborate closely with the creative, product, sales ops and business teams to align marketing efforts with overall business goals.
Stay informed about industry trends, best practices, and new technologies in digital marketing, and apply knowledge to drive continuous improvement and innovation within the team.
Manage budgets effectively, allocate resources efficiently, and ensure cost-effective execution of marketing campaigns while maintaining high standards of quality and performance.
Oversee the marketing funnel from leads to sales, addressing bottlenecks, optimizing journeys, root cause analysis and aligning with sales and business teams to improve lead quality and conversion rates
Develop A/B testing and experimentation frameworks to optimize conversion rates and user engagement throughout the customer journey.
Monitor and evaluate competitive landscape and market trends to identify challenges and opportunities, and adjust strategies accordingly.

Job Requirement

Required Qualifications:

Bachelor’s degree in Engineering or Marketing, Business Administration, or a related field.
Proven experience (5+ years) in digital marketing, with a focus on performance marketing, ideally in an Internet-based company or tech startup environment.
Demonstrated success in developing and implementing digital marketing strategies that have driven significant revenue growth and ROI.
Strong leadership and team management skills, with experience in leading and developing high-performing teams.
Proficiency in using analytics tools such as Google Analytics, Adobe Analytics, or similar platforms to track and report on campaign performance.
In-depth knowledge of digital marketing channels and tactics, including PPC SEM, Content marketing, social media advertising, and display advertising.
Excellent analytical skills and the ability to translate complex data into actionable insights and strategies.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and levels within the organization.
Strategic thinker with a creative and innovative approach to problem-solving and campaign optimization.