Job Description / Responsibilities

1. Conduct keyword research, content optimization, meta-tag creation, link building.

2. Track and analyze key SEO metrics such as page rankings and the effectiveness of site

optimization.

3. Generate detailed reports on SEO performance and provide actionable insights based on

data analysis.

4. Recommend changes to website architecture, content, linking and other factors to

improve rankings for target keywords

5. Optimize content on website and blogs as per international SEO best practices.

6. Manage content uploads across all web platforms.

7. Creating and updating schema tags.

8. Conducting technical audit and collaborate with tech team to implement changes.

9. Manage and optimize GMB platforms to drive local traffic.

10. Backlink monitoring and disavow management.

11. Work closely with content, graphics, and design teams to generate content that aligns

with SEO goals and standards.

Desired Experience & Qualifications:

1. 2+ years of experience in digital marketing with a particular focus on SEO

2. Excellent written and verbal communication skills

3. Proficiency in MS Excel, PowerPoint, and Word

4. Experience with digital marketing tools like Google Search Console, SEMrush, Ahrefs

5. Bachelor’s degree from Tier I/II college or equivalent practical experience